On Earth Day 2010, twenty-one staff members from Orlando stations WOFL and WRBW dedicated their lunch break to cleaning up Skyline Drive as part of the station's commitment to keeping the Drive beautiful for all.
As part of Fox Broadcasting Company's annual "Green It. Mean It." campaign, an initiative designed to raise both viewer and employee awareness of environmental concerns, talent from FOX series will appear in network and affiliate on-air promos, as well as online at fox.com/earthday, to offer viewers "Green Tips" on how to help and get involved with environmental issues. The tips will also be provided to more than 2,000 radio stations for their use during all day parts throughout April.
Participating talent includes cast members from GLEE, HOUSE, BONES, FRINGE, HUMAN TARGET and LIE TO ME; the AMERICAN IDOL judges and finalists; voices from FAMILY GUY and THE CLEVELAND SHOW; among other talent from FOX series. All tips are available on fox.com/earthday.
CHICAGO: The Chicago station is holding a Spring Cleaning Day on Friday, April 23.
NEW YORK: WWOR is covering state-wide Earth Day events and is also running the following features: "What to Do With Your Old Electronics," "Solar Heating: Help the Environment and Save Money," and "Expedition to Antarctica." WNYW will be running the above features as well and will also cover Earth Day festivities from Times Square.
LOS ANGELES: Stations plan to run the following features: 2010 Earth Day Student Poster Contest, Whole Child, Whole Planet Expo 2010, 12th Annual California State Parks Foundation Earth Day Restoration and Cleanup Program, Earth Day South LA, Earth Day 2010 in Whittier, City of Hawthorne Earth Day Festival, Venice Eco Fest 2010, and Earth Day on the Promenade.
MEMPHIS: Fox 13 will be involved as the official TV station of the Down to Earth Festival on April 25. The event will have live music and performances, trail hikes and park tours, and environmental activities for kids.
PHILADELPHIA: WTXF will run FOXe spots highlighting the 40th anniversary of Earth Day.
WASHINGTON DC: WTTG will feature a range of stories throughout Earth Month including: the Potomac Watershet Cleanup (April 10), the Anacostia Watershed Cleanup (April 24), Earth Day Cleanup at the National Zoo (April 24), Alexandria Earth Day festivities (April 24), 1 By Youth Revitalization Project (April 24), and Earth Day on the National Mall.
BOSTON: WFXT is partnering with Radio 92.9 for EarthFest. EarthFest is a free outdoor concert that attracts over 100,000 people combining well-known bands and 'green' education. The FOX 25 Weather Team will also be producing a variety of :30 FOXe "Green Tips" and running promotions about EarthFest from Earth Day until the concert.
DETROIT: WJBK is hosting a free paper shredding and recycling event for employees (4/16) and one for the public (4/17). They are hoping to beat last year's Shred-It-Day numbers - 30,000lbs of documents. The station also runs FOXe spots every Monday and Friday year round and this year will feature Earth Day activities. WJBK is also the media sponsor for the annual Green Street Festival which attracts more than 90,000 people annually.
HOUSTON: Stations covered the Earth Day event on April 4 at Discovery Green.
ORLANDO/GAINESVILLE: FOX 35 and My65 is sponsoring the 17th annual Earthday Birthday - an Earth Day concert at Tinker Field attracting 20,000 annually.
DALLAS-FORT WORTH: KDFW and FOX 4 News have re-launched their FOXe campaign with a series of PSAs to remind viewers to help make "Earth Day Every Day."
AUSTIN: KTBC will have special morning show coverage on Earth Day and will run weekly FOXe stories. FOX 7 is supporting Austin's Zero Waste goal by producing a series of "one green steps" to help viewers become more eco-friendly before the city wide Zero Waste event on May 1.
Earth Day Fair on the Fox Lot: Friday, April 16. Exhibits from vendors showing their cool products and services to FOX employees and productions. Vendors for this year's fair include:
Eat Cleaner, Eco-Me, Ecos, Green Sheep Shop, June Fifteen, Klee Sales, South Green Street, Aha Cafe, ecousable, FRS Health Energy, Health The Bay, Surfrider, LA Conservation Corps, A+ Advance Tinting, Eternaleds, Freelite Skylights, Solar-Vents Inc., Gardenerd, Green Planet Building, LA Public Works, LADWP, Pregra, Progressive Insultaion & Windows, The Green Station LA, Sprint, Waste Less Living, Athens, California Recycles, eWaste Center, Staples, Aliso Electric, Sea Bright Solar, Solar Power Inc., Auto Land, Plug-In Solutions, Simply Hybrid, and Vespa.
Earth Day Clean-Up: As part of an eco-friendly partnership, FOX talent and employees will team up with the Los Angeles Unified School District and Castle Heights Elementary on Earth Day to refurbish, build and plant new gardens on campus.
SKY Italia and Fox Channels Italy will run special programming dedicated to environmental issues, particularly the first run of the documentary "La nostra Terra" on SKY Cinema HD and SKY Cinema 1. The programming will also run on the National Geographic Music Channel. In partnering with the National Geographic Earth Day concert in Rome, SKY TG24 will broadcast live links to the concert which will also be streamed on the Nat Geo Music MySpace page. Wrapping up the SKY TG24 Earth Day coverage will be an interview with Al Gorer by Beppe Severgnini.
In engaging their employees, SKY Italia has proposed a Zero Kilometer Menu in Cagliari, Milan, and Rome cafeterias which includes dishes prepared exclusively with ingredients that are regional or from within 70 km of the offices to reduce pollution caused by transportation.
On Saturday, April 24, News America Incorporated will be sponsoring interested employees who would like to take part in Hands On New York - an annual event designed to paint, plant, and clean city parks and green spaces.
News Corp.'s Take Your Kids to Work Day has an Earth Day theme this year. Participating kids will be special guests at the Earth Day 40 Party in Times Square!
In the recent article "The Perils of 'Green Watching,'" Climate Counts Executive Director Wood Turner discusses that in order to be informed 'Green Watchers' - consuming environmental programming and coverage during Earth Week - first people have to know what the media companies' environmental commitments are. The former News Corporation scored at the top of the list of global media companies with a total of 68 points out of 100 for its corporate efforts to reduce its climate impact. To read the entire article click here.
Solar Power, Inc., announced today that it was contracted by Twentieth Century Fox to build a 158kW Solar Installation at the Fox Lot in Los Angeles. This installation will be a commercial rooftop SkyMount system that will optimize electricity production and streamline installation. See article in Environmental Leader here.
As part of a partnership initiative between Twentieth Century Fox Home Entertainment and the Earth Day Network, James Cameron and Siguorney Weaver travelled to Sao Paolo, Brazil, to plant the 1st of one million trees. The project launch coincides with the DVD and Blu-ray launch of "Avatar," which will be released worldwide on Earth Day (April 22). Fox Home Entertainment's partnership with the Earth Day Network, the international non-profit that plans Earth Day activities around the world, was announced in Los Angeles on March 23.
Click here for the full article on Business Wire.
Environmental media outlet TreeHugger has awarded "Avatar" the Best Green Film award from its Best of Green: Culture & Celebrity Awards. In the award announcement, TreeHugger cited the film's environmental message that everyone is responsible for the safety of the planet while complementing the film's entertainment style. To read the full announcement click here.
In keeping with their committment to fight climate change, SKY Italia has taken on many initiatives to engage their customers and employees. They have carried out the following projects, with the belief that real change can only happen through everyone's personal committment to the issues.
- Thanks to a special agreement, the supplier that repairs and conditions SKY set-top-boxes handled about 232,000 pieces between June 2007 and October 2009. In order to reduce environmental impacts, the supplier adopted ISO 14001:2004 processes and certifications. Now all waste materials are disposed of through certified channels.
- Subscribers can choose to receive electronic invoices instead of paper (around 390,000 subscribers have agreed to do so).
- SKY TG24 launched its electric motorcycle which is equipped with a radio camera that is constantly connected to SKY TG24 news production. The motorcycle is totally electric using cutting edge batteries that ensure long endurance, and is also zero emissions.