In 2009, the Emmy Award-winning drama series 24 became the first ever television production to go completely carbon neutral. The production team pioneered a set of innovative sustainability measures that have since become common practice in the industry, prompting a featured story in The New York Times. Dana Walden, Co-Chairman/CEO of the Fox Television Group, told the Times that she hoped the result would be "a more gratifying viewing experience, even if it is at a more subconscious level." This year, the show returned as the 24: Live Another Day event series, and the team at Twentieth Century Fox Television seized the opportunity to continue the groundbreaking green production work they had begun five years before.
However, the new season of 24 presented a new set of sustainability challenges. While past seasons had been filmed in Los Angeles, the series would now be shot on location in London at a vacant Gillette razor factory built in 1937, preventing the team from taking advantage of the green production programs already in place on the Fox Studios Lot. Yet, this change allowed them to expand the scope of the project beyond carbon emissions tracking to include waste management, responsible set design, and sustainable food purchasing.
Each department was able to integrate sustainability into its daily operations. Sets were constructed using 100% FSC-certified lumber and were either recycled or sold to other productions after filming wrapped. In addition, the team was able to divert 98% of the production's waste from landfill by replacing plastic water bottles with refillable bottles, donating all leftover food and drinks to local charities, and recycling or donating leftover props and costumes. Efforts to minimize air travel and replace generators with grid power tie-ins also helped decrease the production's carbon footprint.
24: Live Another Day will be released on DVD and Blu-Ray in the US on Tuesday, September 30. For a preview of a behind the scenes look at Green Production, which will be included on the DVD and Blu-Ray, watch the video above. Click here to read the full case study on 24's green production.
For the fifth year in a row, more than 100 Fox employees competed in the Nautica Malibu Triathlon presented by Equinox, an annual event that raises money for the pediatric cancer research center Children's Hospital Los Angeles. This was the first year that the Fox team won the Entertainment Industry Challenge, beating out triathlon teams from other media companies and raising nearly $124,000 for Children's Hospital LA.
More than 5,000 athletes from around the world competed at the triathlon, held in Malibu, California, on September 13 and 14. Individual athletes, corporate teams, and celebrities all turned out to support the cause, among them Max Greenfield of FOX's New Girl, who participated for the third consecutive year. Combined, the event raised more than $1.3 million to fund pediatric cancer research at Children's Hospital Los Angeles.
For more information, including photos, race results, and details on how to purchase a 30-minute television special aired on FOX Sports, visit NauticaMalibuTri.com.
Satyamev Jayate ("Truth Alone Prevails"), STAR India's groundbreaking social awareness series hosted by Bollywood star Aamir Khan, was recognized this week by exchange4media for its excellence in cause marketing. SMJ's "Vote For Change" campaign, which accompanied the show's second season, received a "Gold" ranking in the Cause-Related Marketing category at exchange4media's 2014 Indian Marketing Awards ceremony on Friday, December 12.
"The Indian Marketing Awards is our biggest and most prestigious competition," said Anurag Batra, Chairman and Editor-in-Chief of exchange4media Group. "The awards have been presented to organizations, individuals and teams who have achieved extraordinary success from innovative and effective marketing practices."
The Vote for Change campaign was the hallmark of Satyamev Jayate's second season, which aired in March 2014, just before the prime ministerial election. Each episode featured a "Vote for Change' poll that asked viewers to "vote" yes or no to a question, such as "Do you pledge that you will not sell your vote or case your vote for any criminal politician?" The campaign sought to galvanize participation in the election and urged viewers to vote with integrity.
As part of its mission to promote diversity in the broadcast journalism industry, the Fox News Ailes Apprentice Program has named Alexander Pineda, a senior journalism student at Hofstra University, and Clayshawn Marie Moore, a senior journalism student at Saint Augustine University, as the recipients of the 2014-15 Ailes Rising Apprentice Scholarship.
"The Ailes Rising Apprentice award means so much because it's a part of a great program that has a history of inspiring success," said Pineda. "I have an amazing opportunity to build relationships and really start my career off on the right foot."
The scholarship grants $10,000 in tuition remission, plus a paid position at the Fox News Channel in the summer and an opportunity to participate in the Ailes Apprentice Program, which celebrated its 10th anniversary earlier this year.
"My parents always told me that hard work pays off," Moore said. "The excitement that I have right now surpasses what any words can truly describe... I hope that this great achievement inspires others to set high goals."
For more information on the Ailes Apprentice Program, visit AilesApprentice.FoxNews.com.
The NAACP Image Awards annually celebrate the accomplishments of people of color in the fields of television, music, literature, and film, and this year, productions from Fox Searchlight, 20th Century Fox, Blue Sky Studios, FX, and FOX Broadcasting all received nominations.
"The NAACP Image Awards is more than just a ceremony, but an institution for artists and social justice pioneers of color," said Cornell William Brooks, President and CEO, NAACP. "As the Image Awards continues to grow and evolve, the principles of social justice remain at its core".
In the film categories, the Fox Searchlight feature Belle received 5 nominations, including Outstanding Motion Picture. Jamie Foxx and Zoe Saldana received acting nominations for Rio 2 and The Book of Life, respectively.
In the television categories, FOX comedies Brooklyn Nine-Nine and The Mindy Project, as well as dramas Gotham, Sleepy Hollow, and Red Band Society, received acting nominations, as did FX's American Horror Story: Freak Show and Twentieth Century Fox Television's Modern Family.
"The Image Awards continues the NAACP's quest to celebrate and uplift individuals who model principles of hard work, perseverance, and community empowerment. I believe this year's nominees exemplify just that," said Roslyn M. Brock, Chairman of the NAACP National Board of Directors.
The winners will be announced at the 46th NAACP Image Awards ceremony, airing live on Friday, February 6. For more information, including the full list of nominees, visit NAACPImageAwards.net.
After years of building relationships with top universities and their sports teams, FOX Sports saw an opportunity to become more involved in the classroom. In 2008, the company launched FOX Sports University, an academic program that gives college students hands-on experience in the sports business. The current academic year is the largest yet for the program, which now offers courses at 27 schools across the U.S.
"We had such success with the first two schools, Florida and USC, that we knew we were on to something," said Chris Hannan, Executive Vice President of Communications and Integration at FOX Sports. "We realized that this has to continue to be something that's impactful in terms of education and what we're providing with projects and the real-world experience."
By partnering with business and journalism schools, as well as sports management programs, FOX Sports University puts students in touch with FOX Sports executives to address a marketing, research, technology, or strategy challenge that the business faces. The executives outline the challenge, and by the end of the course, the students pitch their solution, be it an advertising campaign, a marketing strategy, or any number of additional projects.
"I see a real increase in students' marketing skills," Judy Foxman, Senior Lecturer of Marketing at Southern Methodist University, said of the program in a recent Forbes story. "Their confidence has grown exponentially in their communication ability and their professionalism... It's a rigorous, hands on, dress rehearsal of what you will be doing once you're out in the real world."
For more information on FOX Sports University, including details on how to bring the program to your school, visit FOXSportsUniversity.com.