In its new season, STAR's Satyamev Jayate continues to explore India's most pressing social problems, no matter how complex or taboo. On this week's episode, host Aamir Khan shifted his focus to environmental concerns and addressed the issue of proper waste management in India's cities.
21st Century Fox employees came together on Saturday, April 12, as part of the annual Spring New York Cares Day, a New York City-wide volunteering initiative to clean up the city's parks.
New York-area colleagues from the corporate office, FX, Fox News, and Fox TV Stations spent the day pulling weeds and trimming seagrass at Hudson River Park in Manhattan. By the end of the day, the volunteers helped give a five-block stretch of Hudson River Park a fresh makeover.
New York Cares organized similar efforts at 68 other parks and gardens throughout New York's five boroughs on Saturday, assembling upwards of 5,000 total volunteers.
For more information on this year's events and other ways to get involved, visit NewYorkCares.org.
Last week, nearly three thousand Fox employees, their friends, and families celebrated Earth Day on the Fox Studios Lot in Los Angeles. Fox's annual Earth Day Fair brings together dozens of vendors and nonprofits to provide local, organic food and educate attendees on ways to protect the planet.
This year, Fox offered plenty of exciting ways to learn about the earth, including partnering with Global Inheritance to build an Energy Playground. Attendees could ride swings, pedal stationary bikes, and even run on giant hamster wheels to generate clean energy to power the event. Other attractions included a test drive of the Elio, a groundbreaking eco-friendly car due out next year, and a host of other booths and games designed to teach people about the environment.
Fox also invited students from the nearby Richard Merkin Middle School to participate in the Fair. The students were treated to an art workshop to design their own reusable canvas bags, and they provided much of the energy for the Fair by playing on the Energy Playground.
Other organizations present included Tree People, Heal the Bay, Downtown Women's Center, Plug In America, and Friends of the LA River. For more information, visit My Fox LA for their coverage of the Earth Day Fair, and be sure to stay tuned in the coming weeks for updates on the company's Earth Month activities.
On March 29, 21st Century Fox joined millions of people around the world in celebrating Earth Hour, the World Wildlife Fund's annual environmental awareness campaign.
Each year, WWF asks people to turn off their lights for one hour from 8:30pm to 9:30pm local time, showing that people working together can make a big difference in the fight to protect the planet.
21st Century Fox participated by powering down its Times Square screen in New York City, and 21CF businesses developed their own awareness campaigns. Blue Sky Studios developed a "Turn Off the Lights!" ad featuring characters from the upcoming animated movie Rio 2, and many of the Fox Television Stations got the word out to their communities around the U.S.
Earth Hour began in Sydney, Australia, in 2007, and it has grown into a major international effort since then. This year's Earth Hour was the most successful ever, with hundreds of millions of people in more than 7,000 cities in 162 countries turning off their lights.
On Sunday, March 9, FOX and the National Geographic Channel will launch Cosmos: A SpaceTime Odyssey, a reboot of Carl Sagan's landmark 1980 PBS series. The show takes viewers on a journey through the history of human scientific achievement, with host Neil deGrasse Tyson guiding the audience through even some of the most complex mysteries of science.
21st Century Fox businesses not only provide high quality content and entertainment but also work hard to better the world around them. With the March 2 launch of Satyamev Jayate's new season, STAR India is demonstrating its dedication to engaging its audiences on some of the most pressing social issues of our time.
Satyamev Jayate, or "Truth Alone Prevails," is a talk show that features Bollywood star Aamir Khan exploring some of the most important and sensitive issues facing India today. In each episode, Khan speaks with victims, activists, and experts, never shying away from any controversial subject, and encourages the audience to speak out and demand change. The public responded enthusiastically during the first season, which debuted in May 2012. STAR received messages from nearly 15 million people after just one episode on child sex abuse, and viewers continued to post on the website months after the first season concluded. Eventually, local and federal governments began to acknowledge the groundswell. They introduced new laws on issues like female feticide and revised old ones on child abuse and generic drug access. SMJ became more than a television series; it became a movement.
SMJ's success--STAR estimates that more than 500 million people saw the show in its first year--and the change it brought about indicate how deeply the show resonated with viewers. In fact, 50,000 people showed up at a launch event in Gaya, India, this week just to catch a glimpse of Aamir and STAR Chief Executive Uday Shankar. Such a massive turnout is not just a testament to the popularity of the show but also a symbol of television's power to drive positive social change.
With the new season, STAR hopes to build on the momentum that began in Season 1. STAR's ad campaign for the new season centers around the tagline, "Jinhe Desh Ki Fikr Hai," framing the show as being "For those who care about the country." The campaign targets viewers' apathy and asks them to consider whether they are part of the problem or part of the solution. SMJ intends to be part of the solution, and it pledges to "educate, engage, and empower" audiences to create meaningful, widespread change on the ground.
SMJ will be simulcast across six of STAR's channels plus the government's free-to-air channel, to ensure access for as many Indians as possible, along with a deferred telecast on ETV and a global broadcast to more than 100 countries. The new season will also be available with English subtitles on the series' website, and the entire first season is available on YouTube. Check out a promo for the new season below.