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21CF Social Impact, Fox Networks Group (incl. FOX, Cable, Sports, etc.), US, Audience engagement

FOX and 'Red Band Society' Raise $100,000 for Health Charities


Through an innovative social media campaign promoting its new series Red Band Society, FOX has raised more than $100,000 for five major health charities, including the Cystic Fibrosis Foundation, the Ryan Seacrest Foundation, St. Jude's Children's Research Hospital, Teen Cancer America, and Children's Hospital Los Angeles.

As part of the "Banding Together for Good" campaign, any time a fan shared Red Band Society photos or videos on social media between August 15 and August 22, FOX donated $1 to one of the five charities. Donations totaled more than $100,000.

As a reward for fans, the pilot is now available to watch for free at myredbandsociety.com and will be until 5:00 PM on August 26.

Red Band Society is a coming-of-age drama about the various teenaged patients at LA's Ocean Park Hospital. The show premieres on FOX on Wednesday, September 17.

21CF Social Impact, India, STAR, US

STAR Sports Raises $50,000 for Young Athletes in India


As part of its commitment to expanding access to sports in India, STAR Sports recently organized an extensive on-air campaign to raise funds for the young women of the YUWA youth football team. The campaign gathered nearly $50,000 in donations, enough for Team YUWA to travel to Minnesota for this summer's Schwan USA Cup, one of world's largest international soccer tournaments.

YUWA is a nonprofit working with women and girls in Jharkhand, an Indian state with some of the highest rates of child marriage, female illiteracy, and human trafficking. By providing educational and extracurricular programs, YUWA hopes to combat these issues and instill Jharkhand's young women with the skills and confidence they need.

"[In Jharkhand, it's very counter-cultural for girls to be running around in shorts and playing soccer, so we still have families and community members who don't think it's right," said Rose Thomson, YUWA's program director. "Parents often don't see the value in girls being put in school [let alone] playing soccer."

When STAR Sports learned about the organization's work, they began discussing ways to get involved, ultimately deciding to organize an on-air campaign.

"The story of the YUWA girls touched our hearts, and we wanted to make an honest effort to fulfill their dream of participating in the USA Cup," said Nitin Kukreja, President of STAR Sports. "We at STAR truly believe that sports have the power to transform the lives of people, and Team YUWA is a great example of it."

STAR's campaign ran on multiple channels throughout the month of May, and it received donations from corporations such as Quantum, Tata Sky, and Lenovo, as well as countless donations from individuals throughout India. The campaign raised nearly $50,000 which covered the entry fee for the USA Cup, as well as travel and accommodation for the team members. Team YUWA was able to compete in the USA Cup from July 15-19.

For more information on YUWA's work with women and girls in India, please visit their official website, and be sure to check out one of STAR's campaign videos below:

Audience engagement, Awards/Successes , Blue Sky, Fox Filmed Entertainment, Fox Networks Group (incl. FOX, Cable, Sports, etc.), Twentieth Century Fox Television, US

Fox Garners Multiple Environmental Media Award Nominations

This week, the Environmental Media Association announced the nominees for its 24th annual Environmental Media Awards, and multiple Fox productions appeared on the list.

Cosmos: A Spacetime Odyssey received a nomination in the Reality Television category for its episode on climate change. FOX's New Girl and 20th Century Fox Television's Modern Family will compete in the Television Comedy category, and Rio 2 received a nomination in the Feature Length Film category.

"It's exciting and inspiring to see the evolution of how media has expanded and that our creative voices are more powerful than ever," said EMA president Debbie Levin. "With so much content available, the ability to motivate globally through our medium is immediate and our most valuable tool."

The EMA Awards honor film and television that convey environmental messages in creative ways, and this year's ceremony will take place on October 18th at Warner Bros. Studios in Burbank, California.

Several Fox productions have won EMAs in the past, including The X-Files, Bones, Ice Age: The Meltdown, and The Simpsons.

For more information on the EMAs and for the full list of nominees, visit EMA-Online.org, and for a clip of Cosmos' climate change episode, click the video below.

Audience engagement, Fox Networks Group (incl. FOX, Cable, Sports, etc.), US, Worldwide

FOX's 'Cosmos' Wins Four Emmy Awards

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At the Creative Arts Emmy Awards on Saturday, August 16, Cosmos: A Spacetime Odyssey, FOX's reboot of Carl Sagan's classic documentary series, received a total of four trophies for excellence in television. It had originally received twelve nominations.

"I knew that I was working with extraordinary people, but the idea that the Academy thinks so too, it's just fantastic," series writer and co-creator Ann Druyan told Variety. "It's a huge affirmation."

Druyan (left with composer Alan Silvestri), along with her collaborator Steven Soter, collected the Emmy for Outstanding Writing for Nonfiction Programming. Cosmos also received awards for Outstanding Music Composition, Outstanding Main Title Theme Music, and Outstanding Sound Editing.

The series, which features host Neil deGrasse Tyson guiding viewers through some of the most complex mysteries of science, has been warmly embraced by the scientific community for its efforts to bring science education to primetime television. "I'm not sure a stronger defense of science and the scientific method has ever appeared on network TV," wrote Joe Romm of Think Progress.

FOX and the National Geographic Channel recognized the educational potential of this series early on. The networks organized the largest international launch in television history across 181 countries and 44 languages in hopes of inspiring audiences everywhere about the value of science. The strategy resulted in Nat Geo's largest global audience in the history of the channel.

Cosmos: A Spacetime Odyssey is now available on Blu-Ray, DVD, and Digital HD.

21CF Social Impact, Corporate, US

21st Century Fox Launches Ghetto Film School in Los Angeles

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As part of its annual Philanthropy Issue, The Hollywood Reporter featured 21st Century Fox's partnership with the Ghetto Film School as one of several initiatives that are "shaking up the ways Hollywood thinks about giving back." For the past 14 years, the Ghetto Film School has operated as a New York-based nonprofit that teaches filmmaking to young people from traditionally low-income neighborhoods. Due to support from 21st Century Fox, the organization is expanding for the first time by opening a new Ghetto Film School in Los Angeles.

"It's about creating a center of gravity for students hoping to break into the industry," 21st Century Fox Co-COO James Murdoch told The Hollywood Reporter. "There's lots of employment in this business. What I'm excited about is getting the entertainment community here engaged, so we have directors or grips or executives... mentoring these kids. It's about giving them a sense of self and ambition of what they can accomplish."

Based in MacArthur Park and operated in partnership with the nonprofit Heart of Los Angeles, GFS LA is a 30-month college-level program that teaches students the craft and technique of storytelling and production. It offers classes after school and on weekends at no cost to the students.

"These kids have stories and ideas that could be movies or TV shows," said director David O. Russell, who has been involved with the organization for 12 years and serves on its Board of Directors. "It always tickles me whenever I interact with them. I think the ideas that will come out of this can be used by producers and studios someday."

The first group of students at GFS LA started classes on June 16, and they will debut their first film projects this September at an event at the Los Angeles County Museum of Art.

Read more about the Ghetto Film School at HollywoodReporter.com.

Photo by Christopher Patey for The Hollywood Reporter.

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